Lean Inception
What is inception
Getting to rapid alignment on team vision and goals
What is an MVP
- Minimum
- Viable
- Product
Why a lean inception
| Morning | Afternoon | |
|---|---|---|
| Monday | Introduce the inception, kick off, and Write the Product Vision | The product Is – Is not – Does – Does not |
| Tuesday | Describe the Personas | Discover the Features |
| Wednesday | Technical and Business Review | Show the User Journeys |
| Thursday | Display Features in Journeys | Sequence the Features |
| Friday | Build the MVP Canvas | Showcase the results to those interested in the project |
Write the Production Vision
- For [final client],
- whose [problem that needs to be solved],
- the [name of the product],
- is a [product category],
- that [key-benefits, reason to buy it].
- Different from [competition alternative],
- our product [key-difference].
Write the Production Vision
Example
- For soccer players,
- whose hard to find soccer matches,
- the Easy-bola,
- is a mobile app,
- that makes it easy to find matches.
- Different from Facebook group,
- our product maximizes the chances of finding a pick-up soccer game.
The product is - is not - does - does not
Understanding Goals
Describe the Personas
Discover the Features
Technical and Business Review
→
Show the User Journeys
soccer dude: invite friends for a match
- wakes up early for work
- eats a big breakfast
- ...
- opens Easy-bola mobile app
- register the match for 8:00 pm that evening
- fills the information about the court he booked
- sends invitation to friends
Display Features in Journeys
work buddy: accepting invites for a match
| Step | Feature |
|---|---|
| wakes up late for work | - |
| eats a cereal bar in the subway | - |
| arrives at work at 9:30 am | - |
| goes to gym at lunch time | - |
| during a meeting, gets an alert from easy-bola | alert mode |
| checks match information | match details |
| checks the field ranking | field ranking |
| RSVP to match | RSVP |
| leaves meeting to another meeting | - |
| at 5:14 pm gets match confirmation | alert of confirmed match |
Sequence the Features
| Feature | MVP |
|---|---|
| register match | 1 |
| register player | 1 |
| search matches with geolocation | 1 |
| confirm presence | 2 |
| match details | 2 |
| cancel presence | 2 |
| cancel match | 3 |
| notification module | 3 |
| notification of confirmed match | 3 |
| notification of canceled match | 3 |
| financial details of match | 3 |
| invite friend to match | 4 |
| ranking of players (visualization) | 4 |
Build the MVP Canvas
The Final Artifact
References
- Making Sense of MVP, Youtube Video 2016
- Lean Inception, Martin Fowler Blog
- Lean Inception Book, Paulo Caroli 2017